Business Lessons from India’s Commonwealth Games

The ongoing Commonwealth Games in India have been truly record-breaking – both within the sports arena and without.  As this is a business blog, let me focus on the latter.

Personally, I think the Commonwealth Games have been good for India. 

Good because Indian sport, at the end of the day, has benefited in a myriad of ways.

Good because India has shown what it can do, literally, against all odds. 

Good because the Games have served as a reality check - for India and for the rest of the (business) world - on the complexities of doing business with India. What are these lessons?

1. Execution, execution, execution.  While I have written about this in a previous blog, the reality is that attention to detail and contingency planning is mission critical.
2. Governance is key. Some commentators have remarked that the CWG is a case study in the difference between Indian public sector ineptitude and private sector prowess. The reality is that this generalisation is simplistic.  Fundamentally, governance and accountability processes need to be water-tight.
3. Media and its management matters.  At no time in the history of the Games have they received so much publicity and column-centimetre coverage, in the Commonwealth and beyond, than in 2010. Thanks to the internet and real-time reporting, a common garden snake is able to morph into a King Cobra in a matter of minutes, if not seconds. Understand the dynamics of new-age media.
4. When traditional solutions fail, improvise (jugaad).  The CWG 2010 is probably the first international sporting event that has involved the official deployment of trained animals (‘langurs’) to ward off other stray animals.  Keep an open mind and think of innovative, ‘fit-for-purpose’ solutions.
5. Some things can not be controlled, e.g. Mother Nature.  When it rains, it literally does pour.  Delhi recorded its most intense monsoon season compared to the last 30 years, bringing with it the multitude of accompanying health hazards.  Anticipate, be prepared.
6. A lot can be achieved in 24 hours.  See linked article. Need I say more? 
7. A great test bed.  In an earlier blog, I highlighted the global challenge of managing complexity.  To borrow a phrase from the popular song ‘Empire State of Mind’ – “since I made it here, I can make in anywhere” could well become India’s new business anthem.

If you would like to increase the growth for your organisation by deepening its engagement with India, do write in at ratika.jain@whiteowladvisory.com.