Business Lessons from India’s Commonwealth Games

The ongoing Commonwealth Games in India have been truly record-breaking – both within the sports arena and without.  As this is a business blog, let me focus on the latter.

Personally, I think the Commonwealth Games have been good for India. 

Good because Indian sport, at the end of the day, has benefited in a myriad of ways.

Good because India has shown what it can do, literally, against all odds. 

Good because the Games have served as a reality check - for India and for the rest of the (business) world - on the complexities of doing business with India. What are these lessons?

1. Execution, execution, execution.  While I have written about this in a previous blog, the reality is that attention to detail and contingency planning is mission critical.
2. Governance is key. Some commentators have remarked that the CWG is a case study in the difference between Indian public sector ineptitude and private sector prowess. The reality is that this generalisation is simplistic.  Fundamentally, governance and accountability processes need to be water-tight.
3. Media and its management matters.  At no time in the history of the Games have they received so much publicity and column-centimetre coverage, in the Commonwealth and beyond, than in 2010. Thanks to the internet and real-time reporting, a common garden snake is able to morph into a King Cobra in a matter of minutes, if not seconds. Understand the dynamics of new-age media.
4. When traditional solutions fail, improvise (jugaad).  The CWG 2010 is probably the first international sporting event that has involved the official deployment of trained animals (‘langurs’) to ward off other stray animals.  Keep an open mind and think of innovative, ‘fit-for-purpose’ solutions.
5. Some things can not be controlled, e.g. Mother Nature.  When it rains, it literally does pour.  Delhi recorded its most intense monsoon season compared to the last 30 years, bringing with it the multitude of accompanying health hazards.  Anticipate, be prepared.
6. A lot can be achieved in 24 hours.  See linked article. Need I say more? 
7. A great test bed.  In an earlier blog, I highlighted the global challenge of managing complexity.  To borrow a phrase from the popular song ‘Empire State of Mind’ – “since I made it here, I can make in anywhere” could well become India’s new business anthem.

If you would like to increase the growth for your organisation by deepening its engagement with India, do write in at ratika.jain@whiteowladvisory.com.

Seven trends defining India’s growth story

In the last one week, I’ve come across some very interesting research – some slightly dated, the majority quite recent.  Yet, each of these individual threads, coincidentally, supports the other.  What does the emerging tapestry reveal?

1. The undisputable re-emergence of Asia, specifically China and India (see Angus Maddison, Hans Rosling, McKinsey, International Monetary Fund).  China’s recent eclipsing of Japan to gain recognition as the world’s second largest economy is par for the course as is increased intra-regional trade.

2. Increasing domestic prosperity 

• For the first time ever, the number of high-income households in India has exceeded the number of low-income ones (reference NCAER);
• Sales of trucks and buses — an indicator of economic activity — rose 37 per cent to 51,481 units in July 2010;
• Overall automobile sales grew at 31.50 per cent to 1,237,461 units in July 2010; and
• Mobile penetration is projected to reach 55.9 percent in 2010, increasing to 72.5 percent in 2012. 

3.  India’s growing engagement with the world

• Expanding share of world trade - 2.8% in 2009 compared to 0.6% in 1998
• Foreign direct investment (FDI) flows increasing steadily

4.  Heightened business focus; less emotional baggage

• India Inc's merger and acquisitions have touched nearly US$ 50 billion level over January-July 2010, over three times the total in 2009. 
• Strategic rationale driving corporate expansion (Fortis, Piramal Healthcare)
• Robust succession planning process (Tata Sons, Larsen and Toubro, Infosys)

5.  An aspirational, entrepreneurial, young talent pool

• 72 % of India's population is below the age of 40, 47% of Indians are under the age of 20 and 10% of the world population is an Indian under 25
• According to Goldman Sachs, India will add 110 mn people to global workforce by 2020.
• The Indian Government plans to increase the gross enrolment ratio from the current 12.4% to 30% by 2020 and further up to 40% by 2025. 

6.  Increasingly pervasive influence of technology and media

• Reverse / low-cost innovation – Tata, GE, Nokia leading the way
• The media and entertainment sector is estimated to be growing at a compounded annual growth rate of 13 per cent over the next few years; rollout of 3G by the private sector over the next few months is expected to be a game-changer for business and society.

7.  Growing economic maturity and self-confidence

• India has become the fifth country to have a unique symbol (`) for its currency
• Foreign exchange reserves total US$ 284 billion
• Is forging its own set of strategic partnerships – USA, Singapore, Myanmar, Africa, Afghanistan - to name a few.

In sum, the tapestry presents much potential.  Yet, as anyone remotely familiar with India knows, it is far from being an easy market to do business with.  Any truthful case study of an international company doing business with India is peppered with anecdotes about how they have had to revise their India strategy.  Poor governance and infrastructure remain areas of concern.  

But then again, if India were an economist’s ‘perfect’ market, it wouldn’t be witnessing the extraordinary growth rates it has.